Creating an International Launch Plan for a Laryngectomy Device

Creating an International Launch Plan for a Laryngectomy Device

The Challenge

A very experienced international businessman wished to launch a laryngectomy device, which had been designed and developed by one of his staff for his own use. The businessman had no experience in the medical device market.

The Analysis

A full feasibility study was carried out to determine the market dynamics, competitors and market requirements for laryngectomy devices.

The Strategy

A full business plan and international marketing launch plan was developed for the device, including a full promotional plan. It was recommended that a distributor was sought.