Mike Gallagher

Mike GallagherBA, FCIM, Chartered Marketer

Profile

Mike has over 30 years of commercial healthcare experience in strategic planning, marketing, sales management and business development; gained in hospitals, corporate health services, pharmaceuticals and charities.

Mike’s successful career includes employment in a major pharmaceutical company - Merck Sharp and Dohme, AMI Healthcare (now BMI Healthcare) and more recently the Cromwell Hospital – a leading London private hospital where Mike was Director of Marketing and a member of the Hospital’s Executive Committee.

In 2005, Mike decided to use his experience to assist other hospitals and healthcare organisations to meet the considerable challenges of operating more cost effectively and devising the right strategy for profitable growth. To do this, he left full time employment and set up Ovigal Ltd, a specialist healthcare business consultancy.

Our mission is: ‘to help healthcare organisations generate revenue, enhance service quality and increase profitability.’

Ovigal offers services on a consultancy or interim basis. Mike is ‘outcome orientated’ and very focused on ‘customer service excellence’.  He is equally happy to provide strategic guidance or be very ‘hands on’, working either within in a team or independently.

Services

  • Business analysis and strategic planning
  • Marketing plan preparation and implementation
  • Market research
  • Developing internal and external communication programmes
  • Improving service quality / customer service
  • Website analysis, strategy and development
  • Target market analysis and market segmentation
  • Setting up CRMS databases
  • Business development and contract negotiation
  • Managing key customer relationships
  • Initiating, planning and managing change
  • Creating and developing teams.

Recent projects

  • NHS Foundation Trust: Growth Strategy for Private Patient Unit revenues and development of private patient policy, plus medical insurance company negotiations
  • Charity providing Advocacy: Preparation of Business Plan, Benchmarking and advising on new tendering procedures
  • Medical Device Company: Development of more profitable Pricing Strategy. Identifying and Developing New Business Opportunities for growth
  • Private Hospital: One year part time interim Marketing Director. Brief to set up a marketing department, policies and procedures, to help turn around a poorly performing hospital; to prepare and implement a Marketing Plan. Involved staff recruitment/training, internal communications, setting up CRM database, market research, service improvements, devising educational events programme, rebranding, website/brochure redesign, consultant recruitment and managing key customer relationships
  • Provider of Home Care: Business Review and Recommendations for prioritising marketing spend, reducing costs & improving internal communications
  • Charity providing Support to Eating Disorder Sufferers: Business Strategy to increase service utilisation and gain more funding / voluntary help; redesign brochures and website
  • Private Hospital start-up: Market Definition / Segmentation, Customer Database Creation, development of Brand Image and pre-launch Communication Plans
  • Website Creation Company: Redesign and Rewrite Website for a hospital
  • Hospital IT Solution Provider: Market Evaluation, Market Entry Strategy, Business Development, Managing Client Relationships and coordinating IT tender responses
  • Private Hospital Group: Project Management for the Development of a New Product; development and management of new Corporate Website Strategy
  • Independent Sector Treatment Centre: Market Research and Analysis; management of GP relationships.


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