Medical Devices and Capital Equipment
Medical Devices and
Capital Equipment
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The Need for Specialist Consultants
Medical technology, consumable and capital equipment companies encounter similar challenges to the pharmaceutical industry, but the margins for medical devices and capital equipment tend to be lower and the product life cycles shorter. Although some notable companies are marketing led, many do not have a large internal marketing resource. Newer external challenges include-
- The abolition of PCTs and takeover by CCGs (Clinical Commissioning Groups)
- New stakeholders and gatekeepers
- Greater challenges to market entry and early adoption - NICE, HTAs etc
- Lack of commissioning processes to identify and adopt new technologies
- NHS structural and strategic changes - NHS Commissioning Board
- Changes in Government, legislation and policy
- New technologies – new chemical entities and innovations in delivery.
We have considerable expertise in medical technology and capital equipment. Our managing director is on the management committee of the Medical Technology Group, so understands the challenges. We can either work with your in-house team of independently.
What We Do
- Policy change insights - board reviews, strategy reviews, training
- Early phase market appraisal and strategy development
- Market entry, market access and pre-launch strategy
- New company start-ups
- Brand launch and re-launch
- Strategic product portfolio reviews
- Partnerships - with other medical companies; NHS; patient groups; for Research
- Stakeholder and market mapping, reimbursement and tariff appraisal, health economics
- NICE Appraisals and Reviews including Interventional Procedure Review and Guideline Development
- Market Feasibility - for new products, mergers and acquisitions, in-licensing
- Strategic Reviews and Business Plans
- Communications and promotional plans
- Finding new Distributors and Partners
Clients and Organisations
- Apoloco
- Baxter
- Biospheres
- Counting Technology
- Erbe Medical
- E-Z-EM
- Lase-Away
- Optimax
- Speechaid
- Welch Allyn
Case Studies
- Marketing Due Diligence across Europe for an Acquisition
- Developing an International Launch Plan for a Laryngectomy Device
- NICE Interventional Procedures Review
- Launch Plan for an Optical Laser Business
Other Services
In addition to our network of expertise we also work with epidemiologist, health economists, NHS commissioning experts and clinical experts.